Ladbrokes to guarantee a payout on football accumulator bets
By Sarah Preece on 2010-08-12 09:31:11
Ladbrokes To Guarantee A Payout On Football Accumulator Bets Even With One Selection Wrong
Ladbrokes today announced the launch of its new "Safety Net Bet". The new bet guarantees a payout for football accumulators, even with one selection wrong.
Traditionally, the nation`s half a million regular football accumulator customers face a last minute equaliser or a "Robert Green" moment ruining their weekend. Now they can relax, because if it`s only one result that goes against them - they will still get a payout!
Ladbrokes Senior Marketing Manager, David McMorrow, commented "We`ve created this bet to meet our shop customer`s needs. Every football fan talks down the pub about that one team that let them down for a big win - now at least they will have some winnings to buy their friends a drink while they do so."
The bet was successfully trialled in the firm`s Glasgow shops in April and proved a big hit. Customers were three times more likely to pick up a return compared to standard accumulators.
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GeorgeO
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